Although more and more people are turning to the internet for information, largely due to internet services on mobile phones and social networking sites, US news media are benefiting little from online groups, according to a report released today in the US .
"The information sector has not developed a new model and has lost ground to its rivals, the technology sector," notes the report "The State of the Information Media in 2012" by the Pew Research Institute...
"But there are more and more indications that the place of information in people's lives is constantly getting bigger. This could be a lifesaver for the future of journalism," the institute emphasizes.
Nearly one in four Americans (27%) are now updated via mobile phone. Social networking sites such as Facebook and Twitter still play a limited role in information traffic: 9% of traffic to information sites comes from Facebook, Twitter and other such networks while 21% comes from Google.
“Media has a huge opportunity in mobile and social. But they will need to understand public behavior and develop the right technology and economic models," said Amy Mitchell.
Internet giants such as AOL, Facebook, Google, Yahoo! and Microsoft got 68% of internet ads in 2011. In contrast, information websites suffer from a lack of ads. According to the report, about 100 American newspapers are preparing to convert their websites to subscriptions, following the lead of the New York Times and 150 other newspapers that require subscriptions in order for readers to visit them.
SOURCE: https://thesecretrealtruth.blogspot.com/2012/03/blog-post_4217.html