Google has revealed 10 of its recent algorithm changes, giving website owners a chance to better understand how the most popular search engine "thinks" and potentially adjust their SEO strategy accordingly. . The changes have already been activated a few weeks ago with the request, from the company's side, to highlight as relevant and quality content as possible, and they concern the following: In the display of results, more weight will be given to text that comes from the same content of the respective page and less than the metadata included in its header.

One of the factors that determine the title of a result is the text of the links that lead to the specific page. However, many times these texts can be standardized (such as "read more"), so in these cases less weight will be given to their text. This will result, according to Google, in displaying better and more relevant titles. Extension of the already existing function of rich snippets, which displays additional information next to a result such as e.g. evaluation or price if it is a product, the name of the editor if it is a news article, etc. Improvements to the image search so that the results are more up-to-date and do not include entries that have lost their value to the user. Priority to the most recent results. This is one of the most important changes, which we already mentioned in an earlier article and which affects around 35% of all searches.

Priority to the results from official sources, always in relation to the subject of each search. For example, in a search about Twitter, announcements coming from Twitter itself will be given more weight. To achieve this, the way pages originating from official websites are detected has been improved. Improvements to searches performed in a specific time period through advanced search. In the case of languages with a limited number of results (e.g. African, Albanian, Swahili, etc.) results from English-language pages will also be displayed, automatically translated into the respective language.

Better predictions when entering terms in languages that include non-Latin characters. Additional improvements to the auto-completion of terms specifically in the case of the Russian language. It's worth noting that these changes are just some of the hundreds that are made to Google's algorithm every year, and the exact way they work can be quite different from what we imagine. The reason why the people at the company decided to share the 10 above is because they are the most difficult to manipulate.

So instead of starting to look for "clever" ways to take advantage of the changes, the best thing to do is to make sure to improve the quality of the content of your web pages as much as possible and to update them regularly (depending on the subject in which you are active). After all, the majority of Google's changes are made to identify and highlight quality and original content. The surest way to make sure you're on the same page is to try producing exactly this type of content yourself.