Personal Data - Practical advice

In today's increasingly interconnected world, where the online exchange of information is a contract, has the concept of privacy ceased to exist?

Recent report of Kaspersky found that more than half of Internet users (56%) feel that complete privacy in the modern digital world is impossible, and it is not difficult to see why this is the case. With 9 out of 10 (89%) consumers online several times a day, the Internet has become inextricably linked to everything we do - from shopping and watching movies to job search, socializing and banking. Our online actions even indicate the type of content we are watching, with targeted ads making us feel that our privacy is being violated. Given the above, is the Internet a safe haven or a war zone?

Kaspersky's research shows that one in three (32.3%) do not know how to fully protect their online privacy, while some believe they do not have enough power to resist privacy breaches. Worryingly, more than one in ten (13%) have lost interest in how they can further improve their privacy.

While it may seem like a war zone, the online world can be safe with the right prevention. By researching how much people really value and protect their information, many consumers -maybe unwillingly- are at increased risk from the way they treat their personal data. This could undermine all other measures that have been put in place to maintain security.

While the perception of privacy is not the same for everyone, there are tangible consequences associated with personal data being misused or falling into the wrong hands. Despite this, one in five (18%) will be happy to sacrifice their privacy and share their data if they get something for free.

Sharing data on social media can also become a downward spiral, with many people recklessly sharing their data and personal information online in an effort to achieve short-term gains and social "likes" - sometimes with disastrous long-term consequences. The alleged leader of the group that robbed Kim Kardashian in Paris in 2016 claims that social media informed him and his associates about the trip and he was able to evaluate her jewelry before the horrific robbery. While this may sound like an extreme example, it is increasingly common for employers and prospective employers to visit LinkedIn, Instagram, Facebook and Twitter to check that staff and candidates are trustworthy and that employees do not defame anyone. way the company.

Kaspersky's research found that more than one in four (26%) stated that a third party had access to their personal data without their consent. This size increases to almost one in three (31%) for ages 16-24. For the 24% of these people, their confidential or secret data was stolen and used for fraudulent purposes. Almost half (46%) stated that someone had access to their personal data through electronic accounts without their permission.

THE David Jacoby, Kaspersky Head of Security Research for Northern Europe, says there is still hope for privacy. With Kaspersky taking a more holistic approach to securing personal systems, people can stay protected.

We focus on "digital immunity", with the aim of protecting all environments from digital threats. The key is prevention, and through education and simple, easy-to-understand tips and tricks we aim to make online life safer for everyone.

Privacy and internet security are very personal concepts, we all have different "levels" of security, but the most important thing is that we really have a sense of security and that we take responsibility for our online identity. Despite our fears and the realities associated with online data breach, data privacy is and should be accessible to all. Secrets can be kept safe and data loss should not be an expectation, but an exception when interacting online. Good digital hygiene and awareness of the importance of online privacy and how to protect yourself could protect you and your data from potential risks

To keep your online world private and stop falling victim to data misuse, here are some simple steps you can take:

  • Think twice before posting anything on social media channels. Could there be wider implications for the disclosure of your views or information? Could the content be used against you or against you now or in the future?
  • Do not share passwords for your online accounts with relatives or friends. It may seem like a good idea or a convenient way to share accounts with your loved ones, but it also increases the chances of them falling into the hands of scammers. Keep them to yourself to protect your privacy in case one of these personal relationships ends ingloriously.
  • Take your online privacy seriously and do not share or allow access to your information to third parties unless absolutely necessary, to minimize the possibility of them falling into the wrong hands.
  • A combination of security products and practical steps can minimize threats and keep your data safe online. Reliable security solutions for comprehensive protection against a wide range of threats - such as Kaspersky Security cloud and Kaspersky Internet Security, including its use Kaspersky Password Manager to securely store your valuable digital data- can help solve the problem of keeping your personal information under control.

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