Nowadays, more and more professionals choose the Internet as the best means of promoting, advertising and evaluating their products or business. After all, we are now going through a time when not only the non-existence of a website classifies the company as introverted but also the first impression of each customer is based on how friendly, easy to use and reliable this website is.
Nevertheless, while the creation of a website is one of the first priorities of promotion by the company, in most cases the interested parties do not pay the necessary attention to the needs of such a project.
Of course, one of the first things you look for when creating a website is to satisfy the visual and informational visitor and potential customer. Thus, a lot of time is devoted by the manufacturer to the correct choice of color combinations and images that will give the appropriate stimuli as well as to the wording of the text that will be used depending on the audience to which it is addressed.
So the promotion is often enough for the owner of a website and if it is combined with a good advertising policy and promotion of the page then the work of the manufacturer is considered to be over while the only contact they keep with him afterwards is for any changes or damages that it may to come to their senses.
But as all the serious professionals in the field of web design emphasize, and few pay attention to them, the creation of a website is only the beginning, while it is imperative to constantly support, upgrade and protect it for as long as it exists.
It is well known that website breaches have increased significantly, usually resulting in the alteration of the content of the websites and the display of various images by hackers, and even the theft of important business data.
Support is a prerequisite for a website to continue to function smoothly over time. And although it is one of the most critical factors, it is very often not considered by the person concerned, with the result that few websites on the internet have support, although there are critical reasons that dictate it.
So there is a plethora of experts, developers and non-developers, companies or freelancers, who have the technical knowledge to build a website. The biggest, however, repressive factor for the correct and smooth implementation and maintenance of such projects is usually the lack of knowledge and misconceptions on the part of stakeholders. After all, it is a common phenomenon to underestimate the work of a programmer, while in fact, in Greece there is not even the concept of support contracts and website upgrades for their continuous monitoring and development.
So why is it necessary to support a website?
The installation of a website is always based on specific specifications for its proper operation and adequate protection. However, the Internet is a rapidly changing space and therefore if one of the specifications changes, the website risks malfunctioning or is vulnerable to possible attacks. Whether for security reasons or due to the constant development of the market, websites usually require inspection and possible changes several times a year. These include from checking the log files to a general update and upgrade of the technical features which, although not visible to the visitor of the page, is vital for its safe and reliable operation.
The Greek reality:
The majority of small and medium-sized enterprises consider IT services at best to be a necessary evil. It is a common phenomenon for the entrepreneur to consider that the construction of a website includes its "lifelong" support. On the other hand, the construction of websites is often done by unreliable companies or even non-professionals in the field with the result that the client is not analyzed the future work required.
So reputable IT companies face a significant problem every time they explain what a support contract means and why it is important. Thus the meaning of the website support contract is almost unknown in the Greek market with very negative effects on the quality of the electronic presence of companies.
Of course, the situation is much worse in website promotion contracts using Internet Marketing techniques.
In conclusion, web design is simply the basis for launching a continuous effort to improve, evolve and adapt to the modern needs of the internet. After all, nothing can be taken for granted or technically sound after a few months in the fluid world of the Internet.