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How to improve the ranking of your website

Basic rules for better ranking and performance of a website

Improve loading speed!

How to improve your website ranking with some quick tips. Website speed is one of the most important factors when designing and building a new website, and improving it can cause a large increase in website traffic. if she web page it takes you more than 2 or 3 seconds, it is very likely that users will either close or switch to another website which may be your competitor and which offers faster navigation than yours. As design plays a primary role and graphics become more and more attractive and heavy with the use of high quality images and videos it is difficult to keep the loading speed of a website at low levels.

It is obvious that website load time has a direct impact on customer satisfaction. People on the internet want to find and read content as quickly as possible. It is commonly accepted that all of us go online because we just don't want to leave the house to shop for the best prices that are usually out there.

Give more importance to performance and treat it as a part of the overall design of the layout that a project you create will eventually have.

Check if your website works perfectly in many different browsers and with good speed.

Below are the minimum rules you should follow to have your website load fast:

  • Reduce the HTTP requests the website sends
  • Compression of the file size either through the Cpanel or Plesk panel or through a command in the .htaccess file
  • Minimize the size of CSS and JS files that load alongside the page
  • Reduction of waiting time

We live in a portable world!

THE use of mobile phones has grown rapidly. We can say that more than 55% of online traffic is through mobile devices. Almost everyone is able to access the internet through mobile phones and with so many users and so many smart phones out there, it would be a huge mistake to "lose" this audience.

The solution in this case is for our website to be responsive, i.e. to automatically adapt to all mobile phones and tablets. An important parameter is that the website we are designing must "play" in many different resolutions as well. This is not easy as it requires quite a few code changes (java script and CSS files) but an experienced developer is able to do it.

The advantage of a responsive website is firstly, the loading speed and secondly the best ranking in the Google search results.

Pay attention to content

Content is more important than keywords anymore. Most users have been conditioned to believe that more keywords equals better rankings. This according to Google is no longer valid or only valid to a minimal extent.

Remember that more than 10 keywords are simply ignored by the search engine

What a new website needs is original texts, simply and clearly written. Use at least 1-2 images in every text you will enter on your website in combination with a video.

Every image you upload to your blog or website, make sure it has a name that describes what it shows, as well as add in the alt field a second alternative text that again describes its content

The general conclusion is that the real work begins after building a website or an e-shop for your business.

You should remember that any project set up for profit and readability requires a lot of man-hours from an administrator to maintain and remain at a high level.

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